Picture the scene: it’s Tuesday 23rd February 2010 in glorious rainy London.
The style pack are frantically hurrying to their next ticketed show at London Fashion Week.
Big Ben strikes four times for 4pm, the online stream countdown feverishly whittles all the way down to 0 seconds, and there’s a mad scramble to get to seats on time.
It’s a momentous time in British fashion, for Burberry is back on hometurf in London.
“It is wonderful to do it in London, back in our hometown, in the heart of Westminster, Old London. We’ve found ourselves a dynamic building this year… I want to unite the world with this collection… It all comes from the foundations of Burberry and what we believe in, not just the clothes and shoes and handbags.” – Christopher Bailey, currently creative director at Burberry.
As the most important and influential names in fashion descend on London for what has been dubbed the “highlight of London Fashion Week”, editors, enthusiasts and bloggers alike hastily load and refresh the online streaming of the show.
Rain pours outside the fashion tent in greycast London and simulated rain pours on screens inside the tent, all the more reinforcing the quintessential British-ness of Burberry.
In true style though, just moments before the show begins, a star-studded guest list are milling outdoors in classic Burberry trench coats and black umbrellas, posing for the press and giving brief interviews about their expectations for the most anticipated show of the week.
Anna de Rijk, the opening model of last season’s show, said: “There’s a very chilled atmosphere backstage, very effortless cool with a good energy. I’m very excited, there are a lot of feminine and warm pieces.”
The ‘Burberry Cadet Girls’ proved to be a cohesive and defiantly British collection, as one could only expect from Bailey’s careful hand.
The first showing highlighted olive green dresses, teamed with military jackets, and wool-lined brown leather jackets, elevated with the faintest hint of gold. My personal highlights were the navy blue pieces. Waspish-waist definition and thigh high boots made for a sexy cadet look, as promised. I fairly certain that ‘those’ shearling-heeled boots and aviator jackets will be the next big thing and a staple throughout the season. Hair was kept long and flowy, lending an incredibly ethereal look. Faces were kept minimal and understated, with all the focus quite rightly placed on the clothes.