Last week, I published a longer post discussing the debates and issues that surround blogging that are rarely discussed. And in the comments, you raised many more questions, valid opinions and divisive thoughts. Evidently, the topic of why we blog is a debate that will change and be continually discussed in our community. If you contributed a comment, thank you for your input – it was great to open such a multi-faceted conversation with you all.
Today, I’m planning to focus on another hot topic in the blogosphere at the moment: the sponsored post. Sponsored content is very much a taboo topic and, owing to the fact it involves money, it’s a sensitive topic at that. Recently, there have been discussions about how honest a review or post can be if you’ve been paid by a brand to do so. For example, two bloggers consistently included in these conversations are Blair and Elle Fowler – more commonly known as JuicyStar07 and AllThatGlitters21 respectively.
Whilst each have steadily built a cult following on YouTube, they’ve also found themselves in the midst of an argument of how genuine they ‘really’ are, having been paid large sums to post branded videos (each labelled clearly to disclose paid content). So, where do you draw this very fine line?
I’ll put my hands up and confess that I’ve also shared sponsored content on Daisybutter. A few weeks ago I was contacted by an agency to partner with them and begin sharing affiliated content and for several weeks, I was both sceptical and extremely hesitant to do so. Would my readers feel let down that I’d begun to ‘sell’ editorial space on my blog? Could it affect my standing as a trusted blogger? After much consideration, I felt that committed readers of Daisybutter would know I’m a genuine writer and just like an online space to indulge in my more materialistic interests.
I’m constantly asked about how much I earn from my blog, and truthfully? It’s almost nothing at the moment. I run adverts on Google AdSense that bring in pennies, I’m an Eyeko Ambassador and I’m not planning to slowly integrate the odd sponsored post once in a while. This might tie in with one of my regular features or simply with an outfit post, but if complete transparency and free rein with the written copy wasn’t available to me? I promise you it’d never make it to Daisybutter in the first place.