I recently discovered Three Floor, a new online fashion brand, who are launching next week.
I’m actually going to their press day next week to get a feel for the brand and style of clothes, so I’ll be posting again soon with all of the insider news and my thoughts on the collection itself, but for now, I really wanted to share some looks from their lookbook. So gorgeous. Their casual-chic look, balance of tailoring and softer, more feminine pieces and perfect variety of styles really appeals to me. It isn’t often that I post lookbook images, but just look at their pieces… I think I’m in love.
What also interested me is that the Three Floor debut collection is inspired by models, fashion insiders and bloggers, showing just how big and influential blogging as an expressive and networking platform has become. They’ve really balanced their own brand aesthetic with wearable pieces that’ll appeal to consumers like you and me.