By way of providing some closure to my University experience (yup, time to get a little silly and nostalgic, etc.), I thought I’d share one of the projects that I worked on with my friend Lauren. For one of our modules, we’ve planned a magazine launch concept; designed, produced and written the said magazine; written a business proposal for it; and all the bits and bobs around it. The magazine was created to target young female professionals and graduates, with splices of fashion, beauty, interiors, travel and even food in there to whet your appetite, and provide some aesthetically pleasing relief to the end of a long day.
Aesthetic is the young feminine professionals’ magazine with distinctive fashion flair. Created for the educated, stylish and creative graduate, Aesthetic aims to ensure that the Aesthetic reader conquers the working world, one Louboutin-heeled step at a time. Aesthetic brings the perfect blend of beautiful clothes, luxury leathers, off-the-cuff shopping destinations, interiors and cuisine amongst much more. Fresh and quirky, classic and conventional, inspirational and accessible, opinionated and cultured, creative and ambitious: this is the modern-day female Aesthetic.
Credits go to the wonderfully talented Ella and Philippa for contributing some beautiful illustrations to the magazine, Anna for agreeing to be interviewed, and to Toni for being a willing and helpful model and stylist (in Hello London!).
A huge huge thank you to everyone that Tweeted, re-Tweeted, messaged or emailed me regarding the magazine yesterday, the feedback has been absolutely overwhelming and it has completely brightened up my week, as well as Lauren’s! Yesterday, we reached a crazy 10,100 unique views of the magazine! I am currently looking into the logistics behind perhaps selling the hard copies out to those who’d like one, but keeping costs low while not making a loss is proving hard.
With regards to the ‘future’ of Aesthetic magazine, I have taken the decision to continue the magazine beyond University. Philippa and I are revamping the concept slightly, widening our target and aiming Aesthetic at young professionals and bloggers. Yep! Our train of thought is primarily that it provides a lovely place to showcase your creative and written work, as well as a great platform to find new blogs to indulge in. If you are interested in any shape or form for writing for the magazine or even advertising, head on over and follow the mag blog. I’ll be posting vacancies and opportunities on there, and it is not limited to fashion writers either.
Again, thank you for the support, it means the world. I’m off to get ready for a well-deserved cocktail or four with the Uni girls! ♥