The way I see it, uniform blogging stems from the fact that, at heart, we are just bloggers. Some of us may be writers, book authors, journalists… – heck, I’m a freelance journalist and copywriter! – but rooted in these sites of ours is the fact that we’re creating content, writing odes to clothes/shoes/bags/cats that we like and sharing how we wear trends because we’re a bit on the outside mostly. My season at LFW this time round only confirmed this to me: nervously ambling between shows with a press pass in hand for Aesthetic Magazine, I still carried that outsider air apparently. Burly security guys giving you the onceover, other pass-carriers looking your outfit up and down… Yep, still an outsider.
I’ve noted a certain air/ambience/atmosphere lingering across the community recently about copycats. ‘Oh, blogger X, Y and Z are all wearing those Topshop camisoles’, ‘It’s so annoying how blogger 1, 2 and 3 take their photos like that’. Hey, we’re all in the same boat, so stop with the snark and encourage each other. Whilst once I was predominately inspired to blog by print magazines, nowadays I take just as much inspiration from my fellow bloggers. You guys. I still adore blogging, three and a half years on, because of the forever changing landscape and continual inspiration I share and take from the experience.
For me, it doesn’t ‘really’ matter that sometimes, 5 posts appear on my dashboard with the same product, or that ‘all the bloggers are sent that dress’. The beauty is that with the huge spectrum of blogs out there, from one item pushed out there in the community you’ll be able to take a good skincare tip from blogger A, an amazing way to DIY a cost-effective version from blogger B, learn about similar products to it from blogger C and probably see a demo from blogger D. You’ll also probably find three ways to wear a top from, er, me, or read about the design aesthetics from someone else, and of course, you’ll see hundreds of ways to style one amazing item. C’mon British fashion bloggers, British style is internationally lauded for a reason, right?
Let’s round off a slightly more meaty post with a gratuitous and sartorial slice of the topic, shall we? Blogging uniform, specimen one. (Post your links of similar Breton-stripe-and-jean looks in the comments!) x