This post is produced in partnership with YSL Beauté, who I am partnering with for Summer 2014. All views and opinions are my own.
Yves Saint Laurent Beauté Couture Palette, £42.
Beauty, to me, has always been usurped by a fascination into the sartorial unknown. Where my friends were fastidiously experimenting with makeup and dipping fingers into palette samples at Boots, I sketched wedding dresses, picked apart nomenclature of clothing and plotted my future handbag collection.
However over time, that has completely changed and my curiosity into the world of beauty has truly blossomed. I was thrilled to be invited to the YSL Beauté office in London – seriously, someone pinch me that I get to do this! – to discover their summer campaign and preview some new launches.
This summer sees YSL Beauté adopt a style-forward approach to their new releases and overall campaign and I was kindly invited to be involved in an exciting digital-led campaign that launches soon. Last week I previewed their upcoming Couture Collection and got to play around with the products first-hand.
The Couture Palette is a ready-to-wear five-colour palette. At the deft hand of leading European make-up artist Fred Letailleur, I watched in awe as my face was totally transformed. Letailleur believes the palette ‘captures the very essence of Yves Saint Laurent’. Housed in a high-shine palette, it is expectedly beautiful, breathtakingly so. And like I touched upon earlier, the entire collection is geared to take a style-forward approach. Eyes are styled by blending the timeless design renowned of the fashion house together with chic, graphic lines, perfect proportions and a new-gen formula.
The idea is that there is a palette for everyone – there are 13 palettes in total – that take you from day to night and seamlessly complement any outfit.
Fred matched me to Palette 3, a gold and pink laden neutrals palette that I honestly can’t stop using. I’m an avid Touche Éclat, Rouge Volupte and Baby Doll Mascara girl already, but this is honestly next-level good for the eyes.
The new formula is ultra-lightweight, blends effortlessly and lasts all day, unlike my previous shadow choices. The palettes all contain a specified base shade, highlighter, centre shade and extra two shades that can be used to deepen, define and smoke out your look (y’know, for night). Fred also finally taught me how to use my Baby Doll Kiss & Blush on my cheeks — hallelujah!
I’m really impressed by this palette and the Couture Collection, and I honestly can’t wait to chat more about the digital campaign with you all. Stay tuned… Oh, and the palettes are out now, available at Selfridges in a limited edition casing or at any large YSL Beauté counter!