Around 9 years ago, I hit ‘publish’ on my very first public blog post on Daisybutter. Nobody used Twitter to promote themselves, Instagram didn’t actually exist and when it did it was an iOS only app and everybody enjoyed the Nashville filter. I religiously read Style Scrapbook, Sea of Shoes and Fashiontoast. (In fact just 2 years prior to that, I’d created a magazine all about bloggers for my A-level project.)
Blogging back then was very different to now.
Gone are the days of strictly adhering to one topic for your entire blog, using ShabbyChicBlogs templates, and of everybody sporting JC Litas and disco pants. You probably hear from time to time that blogging has changed. Of course it has. What hasn’t changed over the course of a year, five years, even ten years? And although I maintain that I like to keep elements of ‘old school blogging’, I’ve also been embracing the new in order to keep things fresh on Daisybutter.
While diary-like posts, my Sundaze feature and other shorter-lead content are some of my favourites to write, I also decided a while back that all of my content should serve a purpose. The Internet is swimming in content these days, whether that’s the ‘two Instagram posts a day for optimal engagement’ or the eight promotional Tweets that are automated throughout the day, and it’s more important than ever to stand out from the crowd. Like several other online creators have observed, blogs are slowly declining in their old popularity in favour of easily digested Instagram posts and captions, so I personally want to be able to offer something to keep readers coming back and to keep them engaged. You might have already noticed that all of my content (blog posts, newsletters, Instagram posts, etc.) are here to inspire, update, teach or show you something. From downloadables to to-do lists and more, I really hope you’re enjoying the new things out here.
Setting up an editorial calendar
Can you believe, reader, that in 9 years of blogging, I’ve only been using an editorial calendar for 6 months? Although I’ve consistently blogged since the first day that I hit ‘publish’, I’d winged it the entire time and pretty much just wrote an article, scheduled it for whenever I wanted it to go out and called it a day. In December I used Google Calendar to set-up my editorial schedule and it’s been a total game-changer. I already posted regularly last year, but this year you can expect freshly squeezed posts on Monday, Wednesday, Thursday and Sunday, and it’s working SO well for me.
On top of that, it’s been so great to easily see at a glance what I’m working on next and when I last created a post in a certain category. And in order to set it up, I trawled through a few months’ worth of Analytics to ascertain when the best days for me to post would be. For fellow bloggers that juggle running a blog alongside a non-blogging job, my one takeaway from this post would be to create an editorial calendar because it’ll help you find windows of time to write ahead of posting.
Listening to trends and analytics
I remember when blogging became a viable career option both for me and my peers and I also remember vehemently not looking at my analytics too much in case I became obsessed with them.
These days, I ‘report’ my monthly numbers and check in on everything with myself to keep my blog on track and keep things moving forward. I note down my page views and unique visitors (so I can keep my media kit up to date), as well as a round-up of my social media stats, and I also take note of the two best performing posts of the month so I can easily plan for the next month’s content.
Alongside that, I use trends to inform my content but not to dictate them. For example, if I notice that my bullet journal posts are performing well, I plan in an additional one to keep the interest going. However if one Sundaze post drops in traffic, I won’t exactly scrap the series completely because it’s a series I adore writing.
Diversifying my content
Hand in hand with what I mentioned in the introduction of this post, I’ve really enjoyed completely embracing topics including books and fitness to Daisybutter as my interests change. If you’re an OG Daisybutter reader, you’ll know that the very first posts on here were lists, catwalk reports, LUSH reviews and shoddy outfit posts from my bedroom at Uni halls, and although those are topics close to my heart, the topics I write today are the ones that are most reminiscent of my life in 2018.