Are you subscribed to my fortnightly newsletter yet? The Daisybutter Coffee Club is my newest blogging endeavour and it’s fast becoming one of my favourite mediums through which to connect. Every fortnight on a Wednesday, I hit ‘send’ on a personal letter full of my musings that don’t quite fit on the blog, provide you with a link round-up of some archived (but still relevant) content, a free downloadable and my newest shopping wishlist.
Let me give you a taster of what you’ll receive with a throwback to one of my most popular send-outs yet…
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Content originally created Wednesday 17 January 2018.
Whilst this might seem a little late as far as ‘New Year, New Me’ content goes, I felt that oftentimes it’s good to let a new year sink in before ploughing ahead with big changes and goals. I wrote in a blog post towards the start of the year that I felt really inspired to work even harder on Daisybutter this year and thought it’d be the perfect topic for this fortnight’s newsletter. Planning ahead can really help with tailoring and fine-tuning your vision for your blog, whether you’re a hobbyist blogger, part-time blogger, full-time blogger or something equally sweet somewhere in-between.
Step 1: Creating An Editorial Calendar
The premise is simple: simply add a new calendar to your account and name it after your blog. Plot in any regular blog posts you may have (I instantly add in my Sundaze posts, fortnightly ‘Petite joys’ and fortnightly newsletter) and you’ll be able to see where new posts can go. If you tick ‘Holidays’ at the left-hand side, you’ll also be able to view national holidays that’ll inform future content, too. Then, go ahead and add in your blog post titles and use the notes sections to jot down more detailed ideas for each post, if needed. I then go in further and label them all in red by default, moving it to orange when I’ve started work on the post but copy, photos or links, etc. aren’t complete. Once it’s ready to go live, I change it to green! It also makes it super easy to see a month at a glance and see how the bigger picture adds up.
Step 2: Your Dream Collaboration List
I noticed several bloggers doing this in the week between Christmas and New Year and decided to also get onboard with it: write a wishlist of dream brand collaborations. It could be realistic or aspirational or ideally a mix. Then, work towards these collaborations. Brainstorm blog post/series ideas that you could work on with those brands. This is also a great exercise for furthering the way in which you work with brands. Pitch ideas to them (always, always include a copyright note and only give samples). Mine is small but growing and I’m determined to tick them off!
Step 3: Aims by Platform
I wrote in my Sundaze post at the weekend that I wanted to recalibrate how my blog and social media channels work, making my blog the priority and my social feeds different iterations of me. If you also struggle to keep all of your blog’s channels afloat, why not sit down and figure out which direction each of your platforms could and should grow into?
Step 4: Moodboard
Something I adore is making moodboards, both online and offline. They’re therapeutic, make great decor tools and really help you to align your creativity. Spend an afternoon making magazine tears or printing things off and take a look at what you’ve pasted down. Are you finding yourself drawn towards a certain style? A colour scheme? You should be taking your blog down a route that reflects your current tastes. Friendly reminder: your blog doesn’t have to be a static entity that fits a theme or a particular trend.
Step 5: Write Before You Read
In an age where everybody and their squirrel has a blog or micro-blog, something I’ve found really helps me to stay on track is to write BEFORE I read. Comparison is the thief of joy and that really took a toll on me whilst reading hoards of blogs last year, feeling like my own work wasn’t good enough. Write, edit and publish – and then sit down with a cuppa to enjoy other blog posts. Trust me.
FREE Invoice Tracker Downloadable
This invoice tracker is my absolute holy grail for both blog and business. It’s only available in Numbers format (on Mac/iOS) and you simply fill out the cells and check the tickbox once your invoice has been paid. The formulae should automatically tot up your total income. Enjoy!