A topic that I often revisit on Daisybutter is that of creativity and how I manage to fuel my own so constantly. And while I used to respond that it’s simply how my own mind works, I’ve come to realise that there are also a few sources of inspiration and a few menial activities that I turn to in order to strike new fires in my own creativeness. If you’re brand new here and this is the first, or one of the first, posts you’re reading on this blog, then first, hello, and secondly, I’m a lifestyle blogger by night and by day I run my own copywriting business, providing bespoke and considered copy and content for around 6 clients at a time. This means that I’m constantly seeking fresh angles for editorial features, inspiration for producing blog posts, a new eye for Instagram content or something else in-between. Honestly? On a daily basis I write around 15,000 words and I very rarely find myself struggling for new ideas.
Although this might sound like a sure-fire way to suck the fun out of procrastination, a huge source of inspiration to me is having a flick through Instagram and Twitter. I don’t know about you, but whenever I find myself slowing down work-wise, I’ll pick up my phone for 5 minutes (often more, let’s face it…!) and get a little like-happy. Rather than solely end up coveting that beautiful dress worn by my favourite blogger or gush over adorable pets, I’ll use it as a way of gathering inspiration. Has somebody tagged a new-to-me beauty brand that I can research? Or perhaps a travelgram has piqued my interest and in turn inspired me to write a travel bucket list? Or maybe even reading somebody’s thoughtful caption has lead to me formulating the first few sentences of a thinkpiece. Whatever it may be, I know that mindfully consuming other people’s content generates plenty of ideas for myself.
Write or Create Something Every Day
It’s been said time and time again, but the best way to nurture creativity is to create something every day. I never see Daisybutter as a chore or find it stressful to meet deadlines, whether self-imposed or not. In fact, what I find to suck the most creativity from me is when I feel like I have to post on a certain day or by a particular time. That period of time where blogging really took off and shone meant that every other creator was encouraged to post at optimum times and X number of times per week, but while that might keep a regular continuum of readers coming back, knowing when to expect content, it also means that you as a blogger become a bit of a machine, churning out content to meet expectations. I fell prey to this a few years ago and had such a steadfast routine of producing weekend content, mid-week style guides and ensuring everything was scheduled for 8am every weekday that my actual content — the nitty gritty of it all — lacked and felt forced. I’m sure long-term readers, if you’re still around after that madness, will agree that my posts began to feel repetitive and were written with a particular rhythm, pattern or structure. And that’s because I wrote a week’s worth of posts in a day!
Writing or creating something every day, far in advance, means that you give yourself the time and grace to build upon one creative seed. For example… On Monday, you might come up with the title and bare bones of your copy. On Tuesday, you build on those first ideas. By Wednesday, it’s starting to take shape and you’ve found great links to include, and on Thursday, you’ve shot some beautiful imagery that’s ready to be edited and for the post to go live on Friday! This is just an example, but by putting your imagination to work creatively a little every day, the end result might just be even better. (This post alone has taken me around 8 days to write!)
Make Notes of Your Day
If you’re a fellow blogger looking to incorporate more of a lifestyle and ‘realistic’ element to your posts, then I highly recommend keeping a Notes document on your phone full of little moments from your day.
Whether that’s how it felt when you ran for your bus for the 5th time that week, the delicious taste of your coffee in the morning, or even a good deed that you witnessed in town, recording all of these moments can help you to flesh out a post with a real-life anecdote. And we all know those go down well. This is actually how I formulate my popular ‘Petite joys’ series! Consider the art of the #relatable Instagram caption and apply that to your humble blog. Yes, Instagram is a fun place to hang these days, but your blog is a huge collective for all of your online following. And, hey, they deserve to see some of ‘you’ in between the polished editorial pieces.
Join A Community
Lastly, I absolutely recommend that you join a creative community. This could take the form of a Twitter chat, a WhatsApp group or even joining a weekly art class in your local area. Or, it could be by pledging to Bee’s amazing Patreon that she recently created. I joined a couple of weeks ago and it is genuinely one of the best things I’ve done this year. Each tier provides different rewards, but as a Queen Bee (living my best Gossip Girl life!) I receive a monthly creative prompts guide, access to Bee’s beautiful writing work, her bi-monthly Book Club and feel part of an awesome community of creatives. Within it, we chat and discuss and offer new ideas and I LOVE it. Join us here!