‘How do you find time to blog?’
If you’re new-ish around here, I’m Michelle and I started writing this blog in 2009/10 when I was in my first year at University. I kept it up through my fashion and culture journalism degree, saw my degree be amended part-way through – in 2011 – to include a module about blogging, and eventually graduated and began my career in the fashion industry as a digital editorial writer.
And whilst the blogging community exponentially blew up, I personally chose to keep up both my blog and a job. The two continue to function separately these days, though now I also make a small income via Daisybutter.
I share three to four blog posts weekly, alongside a monthly newsletter, an Instagram and supporting Twitter and Facebook accounts. Plus, I run my own copywriting business (this is my bread-and-butter job) and navigate a relatively normal late-twenties life.
Here’s how I make time for it all…
I’m a firm believer of the mantra that you can find time for anything that drives you and that brings you joy.
Be that flower arranging, rock climbing, white water rafting… If you truly adore it, you’ll make the time.
Personally, whilst blogging is a huge passion and hobby of mine, I also wholeheartedly love to write, take photos, document the everyday and seek out magic from the mundane. When I was a kid, I wrote a diary every night, scrapbooked and filled up Mum’s film camera with photos from park visits and shopping trips. It was always sort of inevitable.
Use spare time
No matter how busy your life may be, there are always odd pockets of time where you’ll be doing nothing. Riffing off my last point, you have to be really committed to elevate your blog and be able to regularly update it.
Whether it’s a bus ride, the three minutes as you wait for the microwave to go off, the 15 minutes you generously added to your journey to meet a friend for coffee, use those moments to log your post ideas and general blog vision because it all adds up. I have a page in my bullet journal and on my phone Notes to jot down ideas or snippets of copy for future posts.
Consider your why
Naturally, as blogs have surged in popularity, the ‘why’ behind a blog can be mystifying. Take some time to work out why you’re doing what you’re doing. Is it to document your days? Provide outfit inspiration? Offer expert advice? Who for?
I always find a brainstorming session really useful, because it can feel a little like you’re stuck in a hamster wheel when you feel pressured to constantly produce content. Personally, I blog because I adore reading about other people’s lives and intrinsically complex worlds. I always learn from others, even if it isn’t an intentional tutorial, how-to or guide.
Recently, I’ve been going back through my own archives to re-format and archive old posts, and I’m really enjoying reading my own blog. I think that’s a good marker of the fact I still love to blog, and a brilliant motivator as well.
Gather the tools
When it comes to blogging with a busy lifestyle, the key for me is really in making sure I have all of the ‘tools’ at hand.
It’s 2019 and you certainly don’t need shiny DSLR cameras and top-of-the-range equipment. Day-to-day I shoot on my phone — a Google Pixel 3XL — and often carry my Nikon D3200 with 50mm f1.8 lens so I’m always capturing photos wherever I go. 99.9% of the time, the photos don’t even get used but always creating something is a great starting point for creating something worth sharing.
I also have a Pages doc (Word doc on Mac!) with a post writing template so that I can easily create all of the assets required without missing a beat. You can download a blank version here. This streamlines the entire process and helps to beat the overwhelm.
Lastly, I always bookend the blog posting process with social media shares. It’s part and parcel of the whole media publishing game and so I have my Hootsuite set up ready to schedule between six to eight promotional Tweets per day, sharing new and old posts.
I’d recommend downloading Lightroom, A Color Story, Hootsuite, a Notes app and Unfold (for Instagram Stories) to your phone so that you have a wealth of blog creation and editing tools in the palm of your hand whenever inspiration sparks or when you have a spare 15 minutes whilst you wait for a train.
I hope these tips have helped you identify how you can make blogging work for your busy lifestyle. Got more tips? Share them in the comments below!