My day job as a digital copywriter means I spend countless hours each day creating copy and content for endless touchpoints.
From web copy to full-blown editorial features, email marketing to social media captions, I steer brands in the right direction through the power of words. You can learn more about Tartle Copywriting on my website.
Of course by night, I continue to do much of the same but on a far more relaxed level. Writing blog posts, sharing email newsletters, producing images to support it all, planning my editorial calendar… It’s what I genuinely thrive on. I mean, I wouldn’t do it 24/7 if I didn’t absolutely love it.
A question that frequently crops up in my email – as well as wanting to know how to get started in freelancing – is how I constantly manage to create thoughtful, engaging and memorable content. A really sweet reader mentioned that she still fondly remembered the moment she discovered Daisybutter in 2015 and I was blown away!
How I stay constantly inspired
The easy answer is: I’ve been trained, as a journalist, to seek out stories and angles from any snippet of information.
The longer answer is: There are plenty of simple tips I can share to help you elevate your own content, a little at a time. It takes practice to write awesome copy, it takes devotion to build an engaged community, and it takes time to understand what your audience enjoys from continuing to follow your work. It just takes, well, time.
Strip it back and start simple
One of the biggest grievances in blogging completely exploding is that several content creators – myself included – feel pressured to be writing long, full-blown think-pieces. Content is king, they all say, and there’s an unspoken rule that we need to be pushing out content, lots of it, all the time.
Think-pieces, by nature, have a prerequisite of some thought behind them. They’re longer pieces that show a real opportunity to become a pillar post of your blog or website; allow you to share your opinions properly; and divulge the top selected snippets of your most worthy advice.
And not every blog is suited to this style of content.
A while ago, I made the decision to step back from constantly sharing these sorts of features. It’s ironic, I suppose, given that I’m writing and you’re reading one now! Put simply, I didn’t want to force myself to hold opinions on everything, I hadn’t given myself time to process these thoughts, and as a sheltered 28-year-old, I didn’t want to share master-of-none tips and advice unless I genuinely had some to give.
So, keep things simple.
Blogs can be simple, genuine and ‘home grown’, and still be popular. And beyond popularity, they’re often the ones that the writer is most proud of. I’m still raking through my archives to fix formatting issues and broken links from 2011, and I am blown away by the high volume of engagement on those diary-like posts. I’m most proud of those.
Find a timely, commercial focus
If you didn’t know, whilst I cut my teeth in journalism, my career is in online retail and producing editorial copy and content to support and drive sales.
This means I’m finely attuned to trends, commercial activity, marketing focuses and all of that sort of thing. It’s really become second-nature to me and while sometimes that means I worry Daisybutter feels commercial, it’s been almost crucial to the blog’s success in more recent years.
Blogging is wholly different to how it was when I started. It’s very much a sink-or-swim industry at the moment. With more and more people dropping out of reading blogs on Bloglovin’, using Twitter regularly, wanting to read blogs about blogging, and generally having a roster of blogs to read each night, how do you sustain interest or generate new readers?
Timely content simply means content that is relevant to the moment. For instance, in the lead-up to Christmas, you’ll often notice that magazines, websites and blogs alike begin steering their content to include gift guides, Christmas to-do lists and cosy tutorials for Christmas ornaments.
To implement this on your platforms, step back and think about your readers (current and future) and what they enjoy.
At the start of each year, I add into my Daisybutter Google Calendar the key marketing and commercial dates that are relevant to my reader: Valentine’s Day, Chinese New Year, National Pizza Day, National Kindness Day, Easter, etc. so I can plan content in advance of these dates. Think about the point of difference your platform has: my blog often discusses veganism, being a British-born Chinese woman and mindful living, so I went ahead and shared my top three vegan Cantonese dishes in advance of Chinese New Year.
It’s little nods like these that take your content a notch above your peers’. I regularly receive comments and emails from readers who say they’re constantly excited to see the content I create for upcoming events, or hear my take on current topics, because I always share such timely content.
My final tip is to consider the end game – what is the purpose of your blog? How does this post fit into that ethos? Does it fit in? If not, why are you sharing that post?
In this competitive industry, it only takes one or two posts that don’t quite hit the spot to lose the interest and/or trust of your reader. By assessing exactly what you hope to gain or achieve from each post, you’ll be able to create a cohesive and memorable blog experience for your reader. Plus, if your aim was to inspire your readers, you’ll feel much reading a handful of comments from them than if you were solely measuring your site’s success on clicks and feeling as though the numbers didn’t match up.
Reached the end of this oh-so-long post? Congratulations! You’re well on your way to creating thoughtful, memorable content.