Photos by Sian
When I sat down at my used-by-hundreds-of-people Uni halls desk in 2009, I scarcely believed I’d continue blogging until the end of the week, never mind nine years later. What started as a place to write without judgement – I was studying fashion journalism at the time – became something I spend all of my spare time working on. While almost everything about my life has changed beyond recognition, Daisybutter is still here bubbling away under a slightly different guise.
Daisybutter has become a positive guiding force for me. A writer by trade, it offers me a place to create and grow and learn.
I spent most of my spare time at Uni writing posts, shooting on my tripod and meeting PRs during breaks from lectures. When I eventually began working, I used it as a diary. When I moved to the other side of the world I shared my experiences. It’s a digital scrapbook of the past decade of my life and that’s pretty incredible, don’t you think? So when I consider where this industry might go next (I think the influencer bubble will burst soon), I don’t really worry that ‘blogging is dying’ because I don’t think it is. A blog is whatever you want it to be.
Back in 2012 when I graduated, I remember sitting in a tiny Uni office room with one of my lecturers, an ex-journo. She asked me if I planned to take Daisybutter full-time. I pondered it and whilst my heart said ‘maybe’, my head said no. I didn’t want to immediately tackle the competition and hustle that’d be required in an industry that hadn’t even gotten off the ground yet. Do I regret that decision? No, not at all.
Nine years later
Nine years on, what I love most about this world is that I’m at liberty to write whatever I want. All in the same space I can share my views on the Hong Kong protests, pen an ode to my new favourite cruelty-free beauty finds and surmise the uncertainty of being in my twenties. I don’t care for winning more likes than the next, trying to get the perfect shot in front of a popular building that I don’t live near or regularly frequent.
I just like to write and create content.
The future and beyond
I’ve been thinking recently about Daisybutter and where I see it going in the next five years. You see, I’ve never been a huge lover of the five-year plan and even now I struggle to write down my plans for Tartle Copywriting and my personal life in the next five years.
But for Daisybutter? I can see clearly a path of producing and sharing content to inspire a more mindful life for the readers I’ve proudly accumulated in my very own community. Continuing to document the magic of the everyday that I always, always seek out. Sharing my story as a British-Chinese woman and the experiences I’ve been through; grown through. Harvey and I can’t wait to document our first home together and continue filling the pages of Daisybutter with our travel diaries. I want to continue sharing moments of reality in a world that seems to persist in seeking perfection.
New branding in place (have you seen how swish the new logo, colours and my supporting platforms look?!); here’s to the next five years and beyond.