This season I feel as though I’ve experienced a real shift.
A shift in the way I work and a shift in how others are perceiving work. The fabled shift in the workforce is definitely afoot (it’s expected that 50% of the UK workforce will be freelance by 2020, which is in less than two months’ time!) and I’ve had more people than ever quiz me for my top tips when it comes to successfully freelancing.
Of course a huge part of that lies in how you define your success and also in the nature of your work. Personally, my background in editorial for retail, fashion journalism and part-time blogging has culminated in me setting up a pretty darn successful copywriting business. Day to day, I create bespoke copy and content – yes, there’s a difference! – for a number of brands.
I thought I’d wrap up some of my more commonly shared nuggets of advice into a neat blog post, so if you’ve been hovering on the ‘Send’ button in an email to me, you can be directed here instead! (Cheeky, perhaps.)
Set working hours
One of the most important things you can do for yourself and your mind is to set working hours, or business hours. It’s tempting to go completely offbeat and throw all concepts of a 9-5 out of your mind. But ultimately, you may find that you need to adhere, somewhat, to a conventional working day.
My own line of work means I’m constantly in touch with clients and their supporting teams. In turn, it isn’t always beneficial to work solely through the evenings as it doesn’t maximise my time. And this also applies to email etiquette. Even if I receive an email at 9.30pm at night, and repeat after me here, it doesn’t mean I have to respond immediately. I suggest deleting your email app from your phone, particularly if you have a home office setup. Leave it until your working hours.
Something that I mention in my e-book is that I also spend a little time each financial year setting out my working year. This means I calculate my fees based on how many days I’d like to work each year. I give myself a LOT of time ‘off’ because I originally began freelancing in order to take control of my own time again. You can pick up my e-book with 15% off until 31st December 2019 to learn more about this. Simply enter the code TAKEAWAY15 to redeem.
Hone in on your offering
Over time, your business’ needs will naturally shift and reshape. I began by creating commercial copy, whilst now I produce elegant, bespoke editorial features and functional web copy for my valued clients. It wasn’t a linear path and came about simply because I founded my business very much on a survival technique and it is currently in a season of growth and flourish.
Give yourself time in your schedule to evaluate what you’re offering, who you’re offering it to, and how you can adjust your marketing to suit this. And if you’d like some help with this, drop me a message to learn about my upcoming mentoring programme.
Keep a buffer
I’ve mentioned countless times that I haven’t had an easy ride when it comes to freelance finances.
Sadly this is still the case, but I certainly wouldn’t be able to continue living life on my terms if I didn’t have my buffer. All this means is that I have 3 months’ worth of my ideal monthly income in a bank account as a back-up. I also regularly contribute to this whenever I can, and it’s there for moments of financial insecurity or a dry spell (usually around January and July).
To discover even more of more tips and grab all of the resources that got me to where I am now, you can pick up my e-book with 15% off until 31st December 2019. (£8.99 year-round.) Use the code TAKEAWAY15 at checkout.