Writer by day, blogger by night; if there’s one thing that I’m sure of, it’s that I’m never short of inspiration or words when it comes to my two favourite pastimes. I’ve been a passionate writer ever since I was a little girl. I enjoyed writing ‘book reviews’ at school and completing literacy exercises. I liked writing essays at school. I loved writing creatively in my own time. And I adore my self-made lifestyle of writing all sorts of copy and editorial for clients by day, and blogging and content creation by night.
Given that weekly I write four blog posts, daily Instagram content and social content, and ALL of the copy and editorial work-wise, I thought I’d share a few handy tips on how I top up my inspiration levels and manage to produce regular content.
Know what you want to say
I adore that infamous F. Scott Fitzgerald quote:
“You don’t write because you want to say something, you write because you have something to say.”F. Scott Fitzgerald
I firmly believe that if you have some sense of what you’d like to write or create, you’ll be far more inspired to do so. In the creativity realm I’m sure that almost sounds counter-productive, but I do believe it’s true. Personally I always begin my writing process with a post title in mind or a wealth of research. I’ll have formulated some sort of editorial angle to focus on, and this becomes the springboard for the rest of my writing.
Moreover if you know what you want to say, the words are already there. Let them spill out onto the pages and then reassemble and organise them afterwards. I am often inspired by my own editing process. By this I simply mean that when I go back over my editorial features or blog posts, I cut out snippets and rework entire sections that then inspire the bare bones of a different piece entirely.
Expand your content consumption horizons
This is something I reiterate constantly, but by expanding the materials you personally consume you’ll refuel your creativity levels instantly. We’re always a product of what we have experienced and that includes the books and magazines we read, the TV shows and films we watch, the conversations we engage in. Even if it doesn’t directly inspire you to write listicles about the Netflix shows to binge now or something else entirely obvious, somewhere down the line a quote may spring out to you or a concept will inspire you to create something new.
I am a huge fan of historical fiction and this inspires my work really loosely. The somewhat-poetic yet frank tone of voice that I favour is something that has slowly but surely seeped through to my own writing. If you’re impatient and want to actively be inspired by the works around you, take time to consider exactly what it is you love so much about the book/blog/magazine you’re reading. Is it the writer’s style? The sentence structure? The prose? The direct angle? Or perhaps a more nuanced take? Maybe it’s long-form content you prefer? These are all little factors that can influence your own blogging or writing style.
Borrow from your everyday
Oftentimes it is the simple ideas that are the most effective. Some of my most popular pieces of work thus far are the most laid-back. From an elevated hair care guide to gratitude lists, I find that modern audience’s adore the everyday mundane and it just clicks and works for my reader.
As the writer of Daisybutter, a lifestyle blog, I like to pick out things from my days and reinvent them into shareable stories and articles that I share here. I feel like I’ve finally moved away from the literal daily photo diaries and ramblings to a more concise and polished style: long-form articles that communicate big moments, useful travel guides that encapsulate the highlights of my travels, shorter posts that are easier to digest for my target reader, the go-getting woman who has a jam-packed day.
Where do you find inspiration for your writing or perhaps for your blog? I’d love to hear about your creative process!