Next week, Daisybutter celebrates its 10th birthday! And every January, I like to reflect on the blogging world, where I think it’ll go, and share the blogs I think you should be reading. When I first started blogging, it was in its infancy and there were a handful of ‘big’ US bloggers and pretty much no ‘big’ UK bloggers or even YouTubers. It’s been the wildest decade for this industry and I think it’ll only grow bigger, albeit in different directions. I don’t blog full-time, so I suppose in that respect I can’t pass judgement on the ‘inside’ of the industry, but I do think that the creator-reader balance is at tipping point.
Blogging in 2020
From the media intent on turning the public against all of social media to the new ASA guidelines put in place for digital content creators, there’s no doubt that this industry is here to stay. It’s just a question of how to manage a community that is entirely user-generated. I’ve said multiple times that I think creators have a responsibility to share only what they believe in and in an honest way, because it’s incredible damaging to use free-speaking platforms to share dishonesty. Daily I’m saddened by posts that make it sound as though the creator is an expert where actually it’s an opinion and, vice versa, when genuine posts aren’t well-received because they’re not picture-perfect or accompanied by Instagram-worthy images. This year, I’d like to see the industry revert back to the honest, opinion-led content whilst striking a balance between the incredible creativity and talent of creators.
I think the blogging world still plays an important in media, however. Time and time again, it becomes apparent that real life, real stories, are what enamours people the most. In 2019 I niched my blog to focus on my British-Chinese life, an inherent part of me, and my blog traffic went wild. It’s the gritty parts, the raw parts, the real and good parts, that keep bringing people to this little blog that I started from my Uni halls 10 years ago. Yes, bloggers might’ve moved to Instagram in hoards, but we saw the caption game shift to long-form, story-led snippets, we saw Stories completely blow up. I think blogs are here to stay, perhaps not in a monetised way, but they’ll return.
The Blogs to Read in 2020
All of that being said, I’d like to share a selection of blogs that continue to publish regular content. They all align with the same — or similar — values that I share here, and I can’t wait to see where the next 12 months take them.
Rebecca’s blog, From Roses, is a constant source of joy to me. Her posts are beautifully thought out and are always accompanied by stunning imagery. Lately she’s been focusing on slow living, self-care and sharing more about sighthound ownership, all incredibly interesting and important topics to consider this year.
Read From Roses.
Lily is one of the greatest friends I’ve made through blogging and she recently changed career paths to become a yoga teacher. As such, her blog has also rebranded and she now shares inspiring content about, well, yoga, but also about wellness, her life in Dubai and about retraining and changing career paths. Perfect for those seeking a similar shift.
Read Lillian Zahra.
Georgie is another ‘old school blogger’ that I’ve known for years. Her wonderful blog GeorgieXOXO is full of dreamy travel guides, vegan restaurant reviews and posts inspiring a more whimsical life. I absolutely love the direction her content has taken, and I think that we’ll all need more whimsy throughout 2020.
Another topic of note in 2020 is travel, and eco-friendly travel at that. Hannah Matcha is a gorgeously made website full of slow living, green travel content. I am thoroughly obsessed with Hannah’s Instagram aesthetic, and her blog has been a wonderful fountain of knowledge for me as I endeavour to reduce my carbon footprint.
Read Hannah Matcha.
Every time I read Jaye’s blog or scroll through her Instagram, I can’t believe she doesn’t have a huger following. Of course that isn’t what blogging is about, but Jaye’s content is jaw-droppingly beautiful and her posts are so well-thought out. She shares her quiet lifestyle, cosy photos and honest posts about her experience living with and surviving cancer.
Read Jaye Rockett.
I read Audrey’s blog back when it operated under the Be Frassy moniker, and it’s just as good now. Audrey’s wonderful way with words is bliss to read on a Wednesday evening when you’re feeling beaten by life. Her life exudes elegance and go-getter vibes at the same time, and I’m yet to read a disappointing post.
Read Audrey Leighton.
Lastly, how could I end this post without a bookish blog?! Reading is one of my lifelong loves and I’m thrilled the hobby is getting so much airtime these days. The Spines is a really well-rounded book blog, with reviews, themed posts, reading habits and other lifestyle posts all thrown in. Megan, the writer, also has a similar taste in books to me, if you enjoy my bookish content.
Read The Spines.
What are your favourite blogs? And where do you think the industry will go this decade? Let me know in the comments, and let’s share some blogging love.