I’m thoroughly excited to share that the & Chai website is finally open! Louise and I had plans to launch a standalone website once we reached the elusive 100-sales mark on Etsy. We didn’t quite expect that to happen one week into launch… I know I’ve said it countless times, but I’m truly blown away by how well it’s doing and lots of it is down to you wonderful people sharing our Instagram posts, putting your trust in us, and placing orders.
We’ve been squirrelling away on our website for what feels like an eternity. Now that we’ve managed to get on top of our inventory and forecasting demand, Louise and I are so excited for the next chapter. We’ll continue to sell our six original Soy Candles and Soy Melts on Etsy, as we know it’s a really convenient, trustworthy platform, especially when you have products from other sellers to pick up.
However, & Chai will be the home of all of our handcrafted treasures. We’re thrilled to be launching three new Soy Candles, two Soy Tealight Sets, personalised Soy Candles and gift-wrap options. And, you can sign up to our weekly newsletter for 10% off your first website order with us. We promise there’ll be no spam, only stories from the studio, previews of newness, and cosy chats about all things & Chai.
New candles
Our new Soy Candles are what we’ve been most excited about. Months and months of testing mean we’ve perfected three more scents that we originally wanted in our launch.
Brewster Soy Candle is my personal favourite, of course. Inspired by everyone’s favourite pigeon barista, it’s a warm, aromatic fragrance with notes of coffee beans, espresso and vanilla pods. It goes without saying that if you’re not a coffee person, you won’t enjoy this. But to me, it smells like the moment you step foot in a fancy coffee house where the beans have just been roasted.
Wisp Soy Candle is fresh, light and inviting, veiling your home in a gorgeous, cottony scent. Notes of green tea, white plum and cashmere conjure up early spring memories, and you’ll love this if you prefer non-invasive, clean fragrances. We’ve been burning this all year so far in the studio, and it’s a great little pick-me-up!
Finally, Leif Soy Candle is another fresh scent, leaning more into the green, foresty family. With balsam pine, oakmoss and blackcurrant notes, it’s a lovely, rounded fragrance that’ll remind you of wintry walks. It’s one of the most unique additions to the collection.
You’ll also now be able to personalise any of our Soy Candles! Simply select your fragrance, let us know your word of choice (up to 12 characters max.), and we’ll hand-pour a custom candle for you. Perfect as a special gift for a friend, or a treat for yourself. The temptation to use all of our labels to make Mish candles has been unreal…
New sets
Every order of our full-sized candles comes with a complimentary sample, so you can discover more from our range. But we wanted to let you try more before you buy (big). Launching next week, our Soy Tealight Sets come in two fragrance collections, and are great for fragrancing smaller spaces and trying out our scents. They arrive in our adorable matchboxes with a menu, so you know just what you’re trying.
I could easily sit and chat about all things & Chai for days on end, so for now I’ll leave to explore and roam our new website(!!) for yourselves. Don’t forget to sign up to the newsletter for your 10% off, too. Also, did somebody say Sundaze… candle…?
