innocent’s The Big Knit × Daisybutter

innocent’s The Big Knit × Daisybutter 2012

I am SO excited to share my latest project with you all.

A few weeks ago, I was asked to get involved in innocent Drinks‘ annual winter campaign: The Big Knit. The campaign raises funds for Age UK, keeping the elderly warm throughout the coldest seasons, specifically by adorning their much-loved smoothies with miniature wool bobble hats. The hats are hand-knitted by thousands of volunteers each year. I’m sure you’ve spotted your favourite flavour in a local British supermarket!

Along with nine other fashion bloggers, we were tasked with designing a bobble hat for 2012’s campaign. And here is my simple strawberry pink pointelle knit hat with a fluffy cream pom-pom. While it’s rare to see me in a hat, I am incredibly proud to be part of this campaign for Age UK.