10 Years of Daisybutter
Portraits by Sian
Today is a pretty monumental day at Daisybutter HQ (I use that phrase as if this blog isn’t still run in pyjamas, from bed, just me, myself and I) for it marks 10 entire years since I began regularly posting on here. Each year I commemorate this occasion with some notes about the blogging year in hand and what I plan for the following 12 months.
Like I mentioned in my Decade in Review and my recommended blogs for 2020, it’s certainly a rarity to find more than a handful of blogs that are regularly updated and prioritised over Instagram. This decade has seen monumental shifts in the blogging world and I, for one, don’t believe they’re all for the better. Right now, I feel incredibly proud of how far this platform has come but also a little deflated at where it still is: neither here nor there. Traffic might still be steadily growing, but there’s also a sense of loss of community as people move on to pastures anew, have less time to comment, or stop reading blogs altogether. That being said, I go into 2020 with plenty of content ideas and new passion projects too. I think I’d still be creating on here even if my views suddenly hit zero!
In these 10 years I’ve accomplished more than I could imagine, blog-wise. I’ve worked on partnerships with huge brands including Nintendo, 7 For All Mankind, Paperchase, Evian, Specsavers, teapigs, HomeSense, Papier and Boots to name but a few. I’ve covered endless shows as accredited press at London Fashion Week and London Beauty Week. I’ve been global ambassador for multiple brands. I hit 9 million page views! I’ve been nominated for five blog awards, including a Cosmopolitan Blog Award. I’ve been invited to feature in TV shows on BBC Two and Channel 4. It’s been wild.
2020 is going to be a year of honing in on my ‘niche’ talking about all things British-Chinese, and cultivating a space that feels real, authentic, friendly and inspiring to all. I say this every year, but more than ever it’s important to me to stay true to myself and continue trying to better the spaces, environments, around me. I’m moving house this month – with my parents! – and then I’m biting the bullet and buying a home of my own, and I truly think it’ll be all go in a few months.
Until then, I’m happy to press reset, continue whittling the fires I’m currently stoking and just enjoying more of the same because I’m pretty damn happy.
Here’s to 10 unbelievable years of Daisybutter, and to many more.
